When I first cut off my hair I told myself I wouldn't get it dyed until it grew at least 10 inches. That didn't happen at all. I dyed my hair before the Summer sometime in April to a brown a few shades lighter than my natural color. By the time Fall rolled around, my darker roots had grown in and I wanted to dye it for the upcoming Winter. I debated between L'Oreal (which I usually use) and Dark and Lovely and decided to go with Dark and Lovely because the formula is made with dry hair in mind.
Price: $7.99 at CVS
Color: The color was true to the picture on the box but starts fading after a few weeks (I shampoo once a week). At first I didn't perceive it as jet black. I saw it as more of a natural black, but in pictures it does look very dark black. My hair is fairly thick so I might have been better off using two boxes just to make sure all my strands were equally saturated. If you have long hair, I would definitely recommend two boxes.
Hydration: This did not leave my hair feeling too good. I didn't expect my hair to feel great because hair dye is hair dye, but I didn't expect it to feel as dry afterwards because Dark and Lovely is supposed to be made for dry hair. Compared to the dye I normally use (L'Oreal), whatever hydrating properties were in this dye did not feel as nourishing. Next time, I'll probably stick with L'Oreal.
Damage: Even though this product didn't leave my hair feeling very soft, I haven't noticed any damage after its use at all. Overall, my hair is just as healthy as it was before I dyed it and does not break or shed any more than it ever has.
Time: Total application time was around half an hour. It took about 10 minutes to apply and then around 20 minutes to let sit.
Results:
Before After